HubSpot Academy offers an Inbound Marketing Certification course which includes more than three hours of video-based course material and a 60-question final exam. I have successfully completed this course and obtained a Certificate of Completion.
This offering is supported by Boston PHP Meetup and is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Course Curriculum
Lessons in this course include the following:
- Inbound Marketing Fundamentals
- Getting to Know Your Customer
- Creating Content for the Buyer’s Journey
- Developing a Content Distribution Strategy
- Understanding Behavioral Marketing and Customer Segmentation
- Maximizing ROI With Marketing Attribution and Experimentation
- Utilizing Marketing Automation and Artificial Intelligence
Digital Marketing Strategy Learning Path
HubSpot Academy Inbound Marketing Certification is a supplemental offering in a 14-course learning path designed to help you master digital marketing. The following courses comprise this educational suite:
- Inbound
- Content Strategy
- SEO Training
- Building a Guest Blogging Strategy
- Website Optimization Course
- Video Marketing
- YouTube Marketing
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing Strategy
- Ads Training
- Email Marketing
- HubSpot Reporting
- Using HubSpot’s Free Marketing Tools
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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