HubSpot Academy offers a Content Marketing Certification course which includes more than six hours of video-based course material and a 70-question final exam. I have successfully completed this course and obtained a Certificate of Completion.

This offering is supported by Boston PHP Meetup and is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

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Course Curriculum

Lessons in this course include the following:

• The Power of Storytelling
• Building a Content Creation Framework
• Planning a Long-Term Content Strategy
• Generating Content Ideas
• Creating Quality Blog Content Your Audience Loves to Read and Share
• How HubSpot Uses Blogging to Rank #1 on Google
• Extending the Value of Your Content Through Repurposing
• Creating Topic Clusters and Pillar Pages
• How to Create a Successful Video Marketing Strategy
• Building a Guest Blogging Strategy Powered by SEO
• How to Effectively Promote Content
• Measuring and Analyzing Your Content
  
  

Digital Marketing Strategy Learning Path

HubSpot Academy Content Marketing Certification is one offering in a 14-course learning path designed to help you master digital marketing. The following courses comprise this educational suite:

• Inbound
• Content Strategy
• SEO Training
• Building a Guest Blogging Strategy
• Website Optimization Course
• Video Marketing
• YouTube Marketing
• Social Media Marketing
• Facebook Marketing
• Instagram Marketing Strategy
• Ads Training
• Email Marketing
• HubSpot Reporting
• Using HubSpot’s Free Marketing Tools
  
  

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.

Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.

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