Google Ads Essential Training is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed four of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Google Ads Essential Training
Course Details
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords). Google Ads is the industry-leading PPC platform. In Google Ads Essential Training you’ll explore how Google Ads works, with a focus on how it fits with what your business—and your customers—need. Next, you’ll learn how to set up a new Google Ads account and start researching your keywords which form the foundation of digital advertising success.
In addition to learning how to set up a new campaign and writing your first ad, you’ll learn how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance. Lastly, you’ll learn how to optimize ads to get more clicks, conversions, and ultimately, a better return on your investment (ROI). As a bonus you’ll go beyond the basics with ad extensions—a feature which can increase your click-through rate.
Topics covered include the following:
- Introduction
- Pay-Per-Click Advertising
- Before Getting Started
- Getting Started with Ads
- Researching Your Keywords
- Targeting with Keywords
- Creating Your First Google Ads Campaign
- Creating Your First Advertisement
- Advanced Advertising Tracking
- Monitoring Your Advertisements
- Key Optimization Strategies
- Conclusion
Become a Digital Marketing Specialist
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Previously completed courses in this 11-course, 21-hour Learning Path include the following:
- SEO (Search Engine Optimization) Foundations
- Digital Marketing Foundations
- Google Universal Analytics Essential Training
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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