Become a Digital Marketing Specialist is a LinkedIn Learning Path that consists of 11 courses and 21 hours of course material. I have completed all 11 courses and earned a Learning Path Certificate of Completion.
This offering is supported by Boston PHP Meetup and is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
- Explore marketing channels like social media and email.
- Practice with hands-on training in Google Analytics and Ads.
- Design marketing materials using the Adobe suite.
Top Skills Covered
- Web Analytics
- Search Engine Optimization (SEO)
- Marketing
- Digital Marketing
- Content Marketing
- Lead Generation
- Google Analytics
Course Listings
This 11-course, 21-hour Learning Path includes the following:
- Digital Marketing Foundations
- Google Universal Analytics Essential Training
- SEO (Search Engine Optimization) Foundations
- Google Ads Essential Training
- Content Marketing Foundations
- Social Media Marketing Foundations
- Marketing on Facebook
- Marketing on Instagram
- Social Media Marketing: Strategy and Optimization
- Email Newsletter Marketing Foundations
- Introduction to Graphic Design
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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