Become a Digital Marketing Specialist

Become a Digital Marketing Specialist is a LinkedIn Learning Path that consists of 11 courses and 21 hours of course material. I have completed all 11 courses and earned a Learning Path Certificate of Completion.

This offering is supported by Boston PHP Meetup and is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Become a Digital Marketing Specialist

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Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

  • Explore marketing channels like social media and email.
  • Practice with hands-on training in Google Analytics and Ads.
  • Design marketing materials using the Adobe suite.

Top Skills Covered

  • Web Analytics
  • Search Engine Optimization (SEO)
  • Marketing
  • Digital Marketing
  • Content Marketing
  • Lead Generation
  • Google Analytics

Course Listings

This 11-course, 21-hour Learning Path includes the following:

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.

Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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