Yoast SEO: Content Analysis is the third of nine modules in the Yoast SEO for WordPress (block editor) online training course. I have completed this course. Yoast Academy offers this training opportunity.

Boston PHP Meetup supports this learning experience in its virtual self-study group initiative. Yoast SEO for WordPress (block editor) is a supplement to our typical WordPress Dressing offerings.

The Objectives of Module 3.2

1. Explain what a focus keyphrase is and understand why focus keyphrases are important for SEO.
2. Explain the difference between head, mid tail and long tail keyphrases.
3. Add focus keyphrases to your post or page in the Yoast SEO plugin.
   
   

The Objectives of Module 3.2

1. Explain what a snippet is and understand why snippets are important for SEO.
2. Understand the difference between a mobile and a desktop snippet. 
3. Edit your snippet in the Yoast SEO plugin.
   
   

The Objectives of Module 3.3

1. Explain the different factors of the SEO analysis of Yoast SEO, and understand how these assessments can help you with optimizing your content.
2. Explain the different factors of the readability analysis of Yoast SEO, and understand how these assessments can help you with optimizing your content.
   
   

The Objectives of Module 3.4

1. Understand the traffic light feedback system of Yoast SEO.
2. Understand the structure of Yoast SEO’s feedback.
3. Explain how Yoast SEO’s feedback scores are calculated.
4. Understand common misconceptions about Yoast SEO’s feedback and explain why they are incorrect.
   
   

Previously Completed Modules

• Yoast SEO: Content Analysis (current)
• Yoast SEO: Meta Boxes and Overviews
• Yoast SEO: Introduction
  
  

What is SEO?

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. To learn more, access the following resources:

• SEO Basics
• What is SEO? An Explanation for Beginners
• Complete Beginner’s Guide to SEO
• The Beginner’s Guide to SEO
• Search Engine Optimization: A Beginner’s Guide from Ahrefs
  
  

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn WordPress as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next WordPress Dressing self-study group.

Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.

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