Using Social Media to Build One-to-One Relationships is the fifth of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Using Social Media to Build One-to-One Relationships
Overview
Marketers can no longer push a message out to a social channel and trust that their audience will see it. Today, millions of messages chase millions of viewers. In addition, network algorithms no longer favor brands. Therefore, it is more difficult than ever to use social media as a traditional push channel. The time is right to shift focus. Start looking at social media as what it’s best used for: building one to one, meaningful relationships. Individuals who engage with you on social are likely to trust you more. They also exhibit deeper loyalty, and will be more likely to recommend your products and services to others.
Video topics include the following:
- Why Social Engagement is the Heart of Your Social Strategy
- How to Get Started with One-to-One Engagement
- What is Social Customer Service and Should You Be Doing It?
- How to Hit Business Goals Through Social Selling
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Previously completed lessons in this course include the following:
- Extending Your Reach on Social Media
- Building a Content Strategy for Social Media
- Social Media Listening and Monitoring
- Developing a Social Media Strategy
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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