Twitter Content That Attracts, Engages and Delights is the third of five modules in the How to Build an Advanced Twitter Strategy course. This online training is offered for free at HubSpot Academy. I have completed this third module.
This course is supported by Boston PHP Meetup and its virtual self-study group initiative called Web Apprentices. Learn more about this initiative.
This video-based course will help you learn how to build an advanced Twitter strategy. The goal is to attract more followers and increase retweets, traffic, and — most importantly — sales.
Module #3
Overview
“One of the biggest challenges brands have is determining what to Tweet. With the switch from 140 to 280 characters and a shift away from text to more visual images, there are more options than ever. This trend makes figuring out what fans want to see even more confusing for marketers. Learn how successful brands determine what content will resonate best — and what will attract fans, partners, and prospects and convert them to buyers.”
Twitter Content That Attracts, Engages and Delights includes the following topics:
- Developing a stellar content strategy
- Being searchable: the impact of hashtags
- Getting your message out there: the logistics
- The content possibilities (and the companies that are doing it right)
- Quiz yourself (9 questions)
How to Build an Advanced Twitter Strategy
I have completed the following modules in this five-lesson, three-hour course:
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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