The Key to Lead Generation on Twitter

The Key to Lead Generation on Twitter is the fourth of five modules in the How to Build an Advanced Twitter Strategy course. This online training is offered for free at HubSpot Academy. I have completed this fourth module.

This course is supported by Boston PHP Meetup and its virtual self-study group initiative called Web Apprentices. Learn more about this initiative.

The Key to Lead Generation on Twitter


This video-based course will help you learn how to build an advanced Twitter strategy. The goal is to attract more followers and increase retweets, traffic, and — most importantly — sales.

Module #4

Overview

“Making a sale on Twitter can take a few different forms. And depending on your buyer, it can be a long or short path to conversion. Learn how your sales force can build meaningful engagement with prospects. In addition, learn how retail brands can take advantage of Twitter’s ability to directly reach prospects with discounts, coupons, and special deals.”

The Key to Lead Generation on Twitter includes the following topics:

  • Twitter for social selling to your B2B audience
  • Using Twitter to drive ecommerce sales
  • Quiz yourself (5 questions)

How to Build an Advanced Twitter Strategy

I have completed the following modules in this five-lesson, three-hour course:

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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