Social Media Marketing: Strategy and Optimization

Social Media Marketing: Strategy and Optimization is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed eight of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Social Media Marketing: Strategy and Optimization

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Social Media Marketing: Strategy and Optimization

Course Details

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. In Social Media Marketing: Strategy and Optimization you’ll learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then, you’ll receive an overview of the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Finally, you’ll learn how to turn strategy into action and create paid and organic content and stories that connect.

Learning Objectives

  • Establishing your social media strategy
  • Conducting a social media audit
  • Analyzing your SWOT results
  • Unique drivers for Facebook, Instagram, LinkedIn, and more
  • Refining your content mix
  • Optimizing paid, earned, shared and owned media

Become a Digital Marketing Specialist

Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Previously completed courses in this 11-course, 21-hour Learning Path include the following:

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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Gene Babon on LinkedIn | Web Apprentices on Twitter | Social Side Dish on Facebook