Social Media Marketing Foundations is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed six of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Social Media Marketing Foundations
Course Details
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In Social Media Marketing Foundations, you’ll learn the basics of social media marketing and why making an investment in social media can benefit your business. In addition, you’ll learn how to define your audience and craft a social media strategy focused on your organization’s goals. Lastly, you’ll explore how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.
Topics covered include the following:
- Introduction
- Creating a Social Media Strategy
- Choosing the Right Channels
- Publishing on Social Media
- Interacting with Customers
- Selling on Social Media
- Measuring Social Media Activity
- Innovating with Social Media
- Conclusion
Become a Digital Marketing Specialist
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Previously completed courses in this 11-course, 21-hour Learning Path include the following:
- Content Marketing Foundations
- Google Ads Essential Training
- SEO (Search Engine Optimization) Foundations
- Digital Marketing Foundations
- Google Universal Analytics Essential Training
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
|| Home ||
Gene Babon on LinkedIn | Web Apprentices on Twitter | Social Side Dish on Facebook