SEO (Search Engine Optimization) Foundations is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed three of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
SEO Foundations
Course Details
Modern consumers navigate the world through search. They search the internet for the products and services they want and need. By leveraging the fundamentals of search engine optimization, you can ensure that your business appears in search results. SEO (Search Engine Optimization) Foundations is about mastering these fundamentals. Learn how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site. You’ll explore the basics of SEO and discover how to implement foundational optimization strategies and techniques. These include how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, You’ll learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Topics covered include the following:
- Introduction
- Overview of SEO
- Keywords: The Foundation of SEO
- Content Optimization: How Search Engines and People View Web Pages
- Content Optimization: Technical SEO
- Long-Term Content Planning
- Link-Building Strategies
- Measuring SEO Effectiveness
- Ecommerce: Local and Mobile SEO Considerations
- Conclusion
Become a Digital Marketing Specialist
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Previously completed courses in this 11-course, 21-hour Learning Path include the following:
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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