Measuring Your Social Return on Investment is the seventh of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Measuring Your Social Return on Investment
Overview
What is social media return on investment, or ROI? Simply put, it’s the results you get from everything you do in social media. These activities include protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue. Social ROI is not easy to measure. However, you can and should be putting systems in place to regularly track your return on investment. This lesson covers all the ways to do so.
Video topics include the following:
- Why Measuring Social Media ROI Matters
- The Social Media Audit: The Key to Understanding Your Success with Social Media
- How Do You Measure Social ROI?
- How to Evaluate Metrics and Transform Your Business
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Previously completed lessons in this course include the following:
- Introduction to Social Media Advertising
- Using Social Media to Build One-to-One Relationships
- Extending Your Reach on Social Media
- Building a Content Strategy for Social Media
- Social Media Listening and Monitoring
- Developing a Social Media Strategy
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
|| Home ||
Gene Babon on LinkedIn | Web Apprentices on Twitter | Social Side Dish on Facebook