Marketing on Instagram is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed 10 of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Marketing on Instagram
Course Details
Interested in marketing your product or service on Instagram? In this course you will become acquainted with key features and digital marketing strategies that can help you boost your sales and online presence using the popular social platform. You will learn how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. In addition, you’ll receive tips for creating engaging Instagram stories and reels, using hashtags and location tagging to aid discovery. Plus, you will see how to leverage Instagram Insights to review statistics and metrics regarding your posts. Finally, you’ll learn insider tips that can help you navigate the Instagram community like a pro, including how to deal with pesky bot accounts.
Course Outline
- Introduction
- Getting Started Marketing on Instagram
- Develop a Marketing Strategy for Instagram
- Implement Your Instagram Marketing Campaign
- Marketing with Instagram Stories
- Fine-Tune Your Instagram Content
- Additional Consideration for Marketing on Instagram
- Conclusion
Become a Digital Marketing Specialist
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Previously completed courses in this 11-course, 21-hour Learning Path include the following:
- Email Newsletter Marketing Foundations
- Social Media Marketing: Strategy and Optimization
- Marketing on Facebook
- Social Media Marketing Foundations
- Content Marketing Foundations
- Google Ads Essential Training
- SEO (Search Engine Optimization) Foundations
- Digital Marketing Foundations
- Google Universal Analytics Essential Training
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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