Marketing on Facebook

Marketing on Facebook is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed seven of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Marketing on Facebook

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Marketing on Facebook

Course Details

Creating a Facebook page for your business can set the stage for significant growth potential. You can find new prospects and market directly to customers. Marketing on Facebook helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. You will also learn how to create a page, build your audience, and create and share interesting and meaningful content. In addition, you’ll learn how to use more advanced features, such as events, stories and Facebook Live. Plus, you’ll explore how to promote your business and engage with your followers by leveraging Facebook offers. Finally, this course concludes with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.

Learning Objectives

  • Benefits of Facebook pages
  • Creating a Facebook page
  • Choosing a username
  • Adding a call-to-action button
  • Posting updates
  • Inviting friends to like your page
  • Creating Facebook events
  • Streaming with Facebook Live
  • Viewing Facebook Insights reports

Become a Digital Marketing Specialist

Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Previously completed courses in this 11-course, 21-hour Learning Path include the following:

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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