Introduction to Social Media Advertising is the sixth of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Introduction to Social Media Advertising
Overview
Social media advertising opportunities are plentiful. In this lesson, you’ll learn about the advertising options that are available across multiple platforms. These include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. In this lesson you’ll learn best practices for creating remarkable digital ads for social media. Plus, you’ll see examples of effective social media ads in action.
Video topics include the following:
- The Advantages of Social Media Advertising
- Exploring the Social Media Advertising Platforms
- How to Create Remarkable Digital Ads for Social Media
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Previously completed lessons in this course include the following:
- Using Social Media to Build One-to-One Relationships
- Extending Your Reach on Social Media
- Building a Content Strategy for Social Media
- Social Media Listening and Monitoring
- Developing a Social Media Strategy
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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