Google Universal Analytics Essential Training

Google Universal Analytics Essential Training is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed one of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Google Universal Analytics Essential Training

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Google Universal Analytics Essential Training

Course Details

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. Google Universal Analytics Essential Training explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course also covers the platform’s out-of-the-box functionality, from account creation to reporting fundamentals. Lastly, You’ll learn how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics covered include the following:

  • Introduction
  • Get Started
  • Google Analytics Fundamentals
  • Introduction to the UI and Reports
  • Filter and Segment Data
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Basic Configuration
  • Conclusion


Become a Digital Marketing Specialist

Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.


Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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