Extending Your Reach on Social Media is the fourth of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Extending Your Reach on Social Media Overview
For brands that want to extend their overall reach, it’s important to find ways to get messages into the hands of others. These include both influencers and the users themselves. Social media practitioners need to understand how to take advantage of influencer marketing. That is, how to encourage more people to generate content that highlights your brand, products, and services in a positive way.
Video topics include the following:
- Taking Your Social Media Strategy to the Next Level
- The Varying Shades of Influencer Marketing
- How to Work with Influencers
- What is UGC and Why Does it Matter?
- Encouraging User-Generated Content Among Your Audience
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Previously completed lessons in this course include the following:
- Building a Content Strategy for Social Media
- Social Media Listening and Monitoring
- Developing a Social Media Strategy
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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