Essentials for Continued Success with Social Media is the eighth of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Essentials for Continued Success in Social Media
Overview
Social media is an evolving field. Understanding the challenges, risks, and opportunities for continued success is critical for social media professionals. Learn about the importance of understanding the governance and risks associated with social media. Examples include word-of-mouth programs like employee advocacy and social media plans. In addition, social media activities are not only positive events but may offer new challenges with significant and negative consequences to a business. Having a crisis plan that’s adaptive and proactive is critical for social media success.
Video topics include the following:
- Why Social Media Doesn’t Stop Here
- Governance, Risk and Social Media
- Putting a Crisis Management Plan in Place
- Building an Employee advocacy Program
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Previously completed lessons in this course include the following:
- Measuring Your Social Return on Investment
- Introduction to Social Media Advertising
- Using Social Media to Build One-to-One Relationships
- Extending Your Reach on Social Media
- Building a Content Strategy for Social Media
- Social Media Listening and Monitoring
- Developing a Social Media Strategy
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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