Email and Newsletter Marketing Foundations is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed nine of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.
Email and Newsletter Marketing Foundations
Course Details
Many digital marketers consider email marketing to be an essential component of their company’s marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In Email and Newsletter Marketing Foundations you’ll learn how to craft an email marketing campaign that works. You’ll receive guidance on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. Examples utilize a tool called MailChimp, but the strategies apply to any email marketing service provider. By the end, you’ll have a new skill set to drive traffic to your website, engage new audiences, and grow your business.
Learning Objectives
- Recognize the purpose of email marketing
- Recall the goal of a segmentation strategy
- Determine the appropriate strategy for testing emails on mobile and desktop devices
- Identify two metrics that can be used to understand which types of emails people interact with
Become a Digital Marketing Specialist
Learning Path Overview
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Previously completed courses in this 11-course, 21-hour Learning Path include the following:
- Social Media Marketing: Strategy and Optimization
- Marketing on Facebook
- Social Media Marketing Foundations
- Content Marketing Foundations
- Google Ads Essential Training
- SEO (Search Engine Optimization) Foundations
- Digital Marketing Foundations
- Google Universal Analytics Essential Training
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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