Digital Marketing Foundations

Digital Marketing Foundations is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed two of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Digital Marketing Foundations

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Digital Marketing Foundations

Course Details

Digital marketing tools and techniques are constantly evolving. Digital Marketing Foundations will help you keep up with this fast-moving field. This course covers what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times.

First, you will learn about the building blocks of online marketing, including how it’s used, where it’s been, and where it’s headed. Then, you will learn how to define your value proposition, identify your target market, and establish your goals and Key Performance Indicators (KPIs). In particular, you’ll learn how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Finally, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.

Topics covered include the following:

  • Introduction
  • The Digital Marketing Framework
  • Digital Marketing First Steps
  • Digital Marketing Key Concepts
  • Digital Marketing Hub and Spokes
  • Digital Marketing with Your Website
  • Digital Marketing with SEO
  • Digital Marketing with Paid Channels
  • Digital Marketing with Social Media
  • Digital Marketing with Email
  • Digital Marketing with Video
  • Analytics Skills
  • Additional Marketing Channels
  • Trends to Watch
  • Conclusion


Become a Digital Marketing Specialist

Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Previously completed courses in this 11-course, 21-hour Learning Path include the following:


Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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