Developing a Social Media Strategy is the first of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
Developing a Social Media Strategy
Overview
Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners. Social media shouldn’t replace other inbound promotional methods. These marketing methods include email, events and public relations. Social media should augment them, offering another set of marketing channels for you to explore.
Video topics include the following:
- Why You Need a Social Media Promotion Strategy
- The Social Media Channels – An Overview
- Building the Foundation for Success – Setting Social Media Goals
- Structuring Your Social Media Team for Now & the Future
- Evaluating the Best Social Media Tools for the Job
- Developing a Budget and Garnering Executive Buy-In
Social Media Marketing Course
HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.
Boston PHP
Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.
If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.
Gene Babon
Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.
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