Content Marketing Foundations

Content Marketing Foundations is one of 11 courses in a LinkedIn Learning Path entitled Become a Digital Marketing Specialist. I have now completed five of the 11 courses. This course is a supplement to Boston PHP’s Social Side Dish virtual self-study group training.

Content Marketing Foundations

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Content Marketing Foundations

Course Details

A well-crafted content marketing strategy can greatly increase visibility of your brand. Your strategy can also help build credibility and create an enduring relationship with your audience. In Content Marketing Foundations you’ll learn content marketing concepts and benefits. You will also explore a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Specific topics include how to create a content plan, choose content types, and develop an editorial calendar. Finally, you’ll learn how to write, edit, and design content, as well as, how to choose the right mix of content and curate it for maximum impact.

Topics covered include the following:

  • Introduction
  • Creating a Content Strategy
  • Choosing the Right Topics
  • Producing Topics
  • Optimizing Content
  • Distributing Content
  • Integrating Content
  • Measuring Content
  • Innovating with Content
  • Conclusion


Become a Digital Marketing Specialist

Learning Path Overview

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Previously completed courses in this 11-course, 21-hour Learning Path include the following:


Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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