Building a Content Strategy for Social Media

Building a Content Strategy for Social Media is the third of nine lessons in the Social Media Certification Course at HubSpot Academy. I have completed this lesson. This video-based certification will help you shape the conversation around your business. Effective social media strategies build loyalty and attract new customers and partners.

Building a Content Strategy for Social Media


HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.

Building a Content Strategy for Social Media

Overview

Social media is nothing without the content that makes it interesting for its users. Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which in turn builds loyalty and drives sales. It’s important to understand the basic types of social media content, how to develop a strategic plan, and key factors that will help your content have the best results.

Video topics include the following:

  • Content: The Backbone of Your Social Strategy
  • Social Media Content: The Basics
  • Developing Your Strategic Social Content Plan
  • How Tone and Voice Make all the Difference
  • Developing Social Media Content
  • Demonstrating Industry Leadership Through Content Curation
  • The Importance of Tagging, Timing and Testing Your Content

Social Media Marketing Course

HubSpot Academy offers a FREE Certification Course entitled Social Media Marketing Course: Get Certified in Social Media Strategy. This newly updated learning opportunity will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Training consists of 8 lessons, 40 videos, 29 quizzes and more than four hours of video content.

Previously completed lessons in this course include the following:

Boston PHP

Boston PHP is the largest education-focused Meetup in New England with more than 3,800 members. Our mission is to engage members in continuing education efforts. As a result, we offer services beyond in-person meetups. A cornerstone of our member engagement strategy is this virtual self-study group initiative called Web Apprentices.

If you would like to learn social media marketing strategies as part of a group of like-minded web developers, join Boston PHP Meetup and sign up for the next Social Side Dish self-study group.


Gene Babon

Gene Babon is a team leader, project manager and web developer who is actively seeking next management-level opportunity. Learn more at Pick a lane. Keep driving.


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